Podcast - S1, Ep7: 

APEX Optics

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In this episode of the Precision Rifle series podcast, Ken Wheeler hosts Van and Carlee from Apex Optics. They discuss their journey from diverse shooting backgrounds to founding Apex Optics, the challenges of entrepreneurship, and the importance of community engagement in the shooting sports. The conversation highlights their innovative product development, including the introduction of reticle binoculars, and their commitment to supporting the precision rifle community through their shooting team and participation in events like the Precision Rifle Series. In this conversation, Van and Carlee discuss the challenges they faced as match directors during the COVID-19 pandemic, their efforts to promote the Precision Rifle Series in Canada, and the significance of the Calgary Stampede. They emphasize the importance of community engagement, the ease of bringing firearms into Canada for international shooters, and the standardization of qualification processes. The discussion also highlights the collaboration between Canadian and U.S. shooters and the future of regional series and product development in the shooting sports industry.

Keywords: Apex Optics, Precision Rifle, shooting sports, entrepreneurship, product development, community engagement, optics, shooting team, innovation, match directing, Precision Rifle Series, match directing, Calgary Stampede, shooting sports, community engagement, firearm regulations, Canadian shooting, regional series, product development, tourism